Why Write for the Search Engines?
Because it will bring you high rankings, more traffic and tons of sales!
To successfully rank highly in the search engines, the words on your Web pages should never be an afterthought but a major investment in your search engine optimization campaign.
After your keyword research, writing search-engine-friendly copy should be the very next step in your optimization campaign. For non-competitive keyword phrases, the writing on the page alone can often bring in high rankings without any other special coding and Meta tagging. Once you've become familiar with the ins and outs of SEO writing, you'll be ready to focus on your Title tags, Meta tags and all the other SEO goodies available to you.
Armed with this knowledge and a bit of practice, you'll be able to use your new skills in two very powerful ways:
- To double-check all newly written, keyword-rich marketing copy (written by you or your copywriters), ensuring that all possible keyword opportunities have been found;
- To edit existing copy that wasn't originally written with keywords in mind, ensuring that it keeps the original readability and marketing "flow."
Making sure that your keywords are well represented in your copy without losing its readability isn't difficult; however, if you've never done it or thought about it before it can seem like a daunting task. I suggest you read through this special report once to get the gist of it. Then go through each section again, while at the same time checking your own Web site to see if you can put any of the information to use right away. You may be surprised to find all the keyword opportunities your current copy provides you with.
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Learn where to place keyword phrases in your Web copy.
Whether you're writing keyword-rich marketing copy from scratch or simply changing the keyword focus of your existing copy, it's not always easy to know where to place those pesky keywords so that they don't interrupt the flow of your writing. Through my years of teaching copywriters how to write with keywords in mind and my own editing of keyword-rich copy, I've discovered some very simple but effective techniques.
The purpose of this special report is to show you how and where to place your most important keyword phrases within the visible text copy of your Web pages. There are three main groups of people who will greatly benefit from understanding these techniques:
- Search engine optimization (SEO) consultants who need to edit the existing copy of their clients' sites as a matter of course.
- Webmasters and small business owners who are doing their own site optimization.
- Professional copywriters who want to expand their writing services to include search engine optimization copywriting.
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Not a copywriting guide but an SEO copyediting guide.
To get the most out of this report, you'll need some knowledge of copywriting (specifically for the Internet) and/or some knowledge of search engine optimization in general. If you're not a professional copywriter, I highly recommend that you read Karon Thackston's Step-By-Step Copywriting Course in addition to this report. Karon and I strongly believe that between her copywriting course and my SEO writing report, your copywriting education will be complete.
We've decided to offer both of these copywriting resources to you for $10 off the total list price ($128 total). We haven't decided how long this special offer will be available, so if you're interested in having a complete copywriting education, you should purchase the discounted set now.
Click Here to Buy Both Now!
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Jill Whalen rocks - woo hoo! Just finished it. Very impressed. If you could condense the essential elements of writing copy for both search engines and human visitors to your web site, in an easy to understand, affordable, common sense report; you'd have to be an expert. You'd also have to be Jill Whalen. In this report she proves why she really is the first lady of search marketing. "The Nitty-gritty of Writing for the Search Engines" is exactly what it says on the cover.
I bought Jills report yesterday and read through the whole thing in about an hour. The information contained in it is precise, and to the point. Well worth the money. Before yesterday I had figured out most of the SEO information that is necessary except for on the page content. Now I'm set. I'm reading it a couple more times today. - Jeff
I learned something on every page. Buy it, download it, print it, read it in a couple of hours, and then get going.- Larry Chase, Larry Chase's Web Digest For Marketers
Nitty-gritty is fantastic! It's nice to read an e-book that gets back to SEO basics rather than concentrating on search engine algorithms, PageRank and PPC. Really well done! It spells it all out for you -- where to place your keyword phrases, how to use real text, how to make your copy make sense to your readers and things to avoid, all with crystal clear, practical, step-by-step examples. I highly recommend Nitty-Gritty to any webmaster seeking advice on how to edit their site copy or improve the search engine compatibility of their web site.- Kalena Jordan, Web Rank Ltd.
I like the way that it gets right down to business - there isn't any fluff in it, just good information. - Jason Anderson, Achieve Net Profits
Now I know how to be at the top and appeal to the human visitor also. Great tips, Jill. I highly recommend this short and to the point book! - Arun Agrawal, eBizIndia.com
I just wanted to take a minute to thank you for writing this report! I've read it three times so far and counting! This is exactly what I needed. I know you've touched on a little bit of this before (mostly your mantra, "keyword-rich text"), but I've noticed a lot of new information, too: the real story on what to do with those keywords, etc. Having all of this advice together has helped me so much. You gave it the perfect name - it's really the nitty gritty. Now, I'm in to the fourth lesson of Karon's book and learning a lot! It's terrific, too. - Ruth Jones