One of the most effective forms of advertising on the Internet today is what is called pay per click advertising. Pay per click is where you only pay for the ad you placed if somebody clicks on it and visits your sales page. In theory, this sounds very simple. Unfortunately, pay per click advertising can eat your sales budget alive if you don't know what you're doing. Hopefully, the following tips will give you a decent idea of how to set up a pay per click campaign, though it is really a lot more complex than this. My suggestion is to take a good crash course on pay per click advertising and learn as much as you can.
The most popular pay per click search engine is Google Adwords. There are others that are not as expensive to advertise with but the downside is they don't get as much traffic. You have to decide which is more important to you, costs or traffic.
In the case of selling a resale rights package, you are unfortunately behind the 8 ball right from the start. Internet marketing ads are about the most expensive on pay per click search engines. The reason for this is very simple. The competition for the consumers dollars in the attempt to hook them into the latest money making product is fierce. The top spot in these related categories can run you several dollars per click. So if you have a product that's only getting you $20 profit per sale, you are looking at a closing percentage that is simply quite unrealistic. However, that doesn't mean you can't advertise using pay per click search engines.
For starters, you don't need the top spot. The truth is, you don't really need anything near the top spot to make sales with pay per click. It is a known statistic that people using search engines will go as far as page 3 to find something they are looking for. If they haven't found it by then, they pretty much give up. Therefor, setting your cost per click to land you between, say pages 2 and 3 will be more than good enough to get you some decent traffic. In these positions, usually between 8 and 16, you can get away with costs of less than 20 cents per click. Also, if you narrow down your keywords to just the specific ones for your product, these keywords probably won't cost much at all. Now you have gotten your costs down to the point where your required closing ratio is something a little more realistic.
Also, in placing your campaign you don't want to include the whole world. In most cases you really only want to reach English speaking countries such as The United States, England, Australia and Canada. This keeps people who probably won't be able to use your product, unless it's bilingual, from clicking on your ad. This also keeps costs down.
Before you even begin your pay per click campaign you want to make sure you have your web site and sales page ready to go. Each click is going to cost you money, site or no. So the last thing you want to do is spend money on advertising for a product that isn't finished or doesn't even exist yet.
You want to test your campaign for about 500 clicks to determine if the product itself is even sellable. If you're not making enough money in those 500 clicks to at least cover you expenses and make a small profit then most likely the product isn't marketable. You may think it is the greatest thing since sliced bread but it's what the public thinks that matters.
Pay per click can be costly and risky. But with the proper fine tuning and testing it can be one of the most powerful forms of advertising on the Internet. It comes down to getting a good education on the process. Google has a great training section. It should get you off to a good start.
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Copyright 2006 Ken Mathie. Editor PMCezine...
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