So, you have decided that you need to get online. People want to get a
website for many reasons these days, be it to start a business, move a existing
business online or simply just put up a personal web page. But, all these
reasons have two things in common, you have to know what you need and find a
company that will provide it for you. With this broad overview, we will shed
some light about discovering what your needs are, then how to locate a web
hosting provider that will not only meet those needs, but in the long run grow
with you.
Your needs are essential in determining the kind of hosting provider you will
choose. Web Hosting comes in many varied sizes, prices, options and flavors. The
way to make the best choice is to shop for the features and services that you
require, this way you only are paying for what you need.
Here are a few questions to ask yourself:
What kind of features will you have on your website?
Start by thinking about what kinds of functionality you will need. Will you
have a database of any kind running? (Some of the applications that
require a database are: guest books, shopping carts, forms and forums). If
so, who will be programming and installing it? Most web hosting providers have
pre-installed scripts and applications that they will let you use as well, but
they may be too simple and not meet your needs.
Any application you use is written in a scripting language and often connects to
a database. If you are using PHP and a mySQL or PostgreSQL database, then you
should look for a UNIX host. Unix type hosts include Unix, FreeBSD, Linux and
some others. If you are using ASP and a MSSQL database then you know you will
need to locate a Windows hosting provider.
What will you traffic needs be in six to twelve months?
The type of site you have and features impact the answer to this question.
Every image, page and access to a database utilize bandwidth. Web hosting
providers these days provide anywhere from one Gigabyte of traffic up to
thousands of gigs of bandwidth. Bandwidth costs money. If you exceed your
bandwidth you will either have to pay for more or face being shut off.
If you are running a personal web page this is not going to be a huge impact
on your decision. But, if you are doing business on the web it most definitely
will. One way to discover this is by looking at how popular the subject of your
site is. Take a look at http://www.wordtracker.com
and see how many searches are made on key terms in your industry or look at the
Alexa rank of sites that are similar to what you will be building.
With bandwidth more is always better. A hosting company that owns their data
center usually has more control over their bandwidth available, but if you do
not need it, why pay for it?
OK, so now I know some of what I need, now what?
Even with all the consolidation of hosting companies, there are still
thousands of companies to choose from. Each one has different features to choose
from and provides different levels of services, some you may have never even of
heard of. After you have discovered WHY you need web hosting you will be able to
sort through these companies just a little bit easier. So, here is some of the
HOW.
Search Engines
Try looking through
http://www.google.com
,
http://www.yahoo.com and
http://www.overture.com
. These search engines will provide you with search results based upon the
feature you are looking for. Say you know you need a UNIX host that provides a
Miva shopping cart. Visit the search engines and type in "UNIX Hosting Miva"
and make a record sheet of your results. Search engines also have advertisements
to the right and top of the results pages, look for consistency in the ads and
this will tell you at least who some of the larger web hosting providers are.
(even though larger is not always better)
Web Hosting Directories
Web Hosting directories are sites that focus
almost exclusively on information about web hosting companies. You will be able
to find reviews, articles, forums and usually a database to search on hosting
company plans or look at web hosting showcases. Some of these directories are in
it 100% for the money, and some are there to really help you make a decision
about hosts. Either way there is a excellent source of data for researching what
company will fit your needs. Search the plans, read the forums and visit the
showcases. You will start to see a pattern emerge again on who the major players
are in the industry. But, in the directories you will also find quite a few who
are not huge, but provide exactly what you need with even better customer
service.
Finding a hosting directory is easy too. Again,
visit the search engines and type in "Web Hosting Directory" of
"Hosting Directory" and you will get many results. Visit the top 10 or
so and you will find a few that really appeal to you. Not only will they help
you finding a host but most directories link to other hosting directories as
well.
So what questions should I ask a hosting provider I am considering?
Hopefully at this time you have made a spreadsheet of companies you are
considering or some kind of record. Call or email each of these companies and
ask them the same questions. Be sure to mention where you found them and record
their answers along with how long it takes them to respond to you.
Here are some questions to get you started:
-
Do
you own your data center?
-
How
many years in business?
-
Do
you have some references?
-
Do
I have a dedicated sales person?
-
How
easy is it to upgrade or downgrade my service?
-
Do
you have a money back guarantee?
-
Is
there an uptime guarantee? Am I compensated for excessive downtime?
-
How
frequently do you backup web sites and do you backup databases?
-
Do
you offer redundant backbone connections? Or allow multiple DNS server
entries?
-
What
are the hours of technical support? Do your outsource support or have your
own staff?
-
What
happens if I exceed my bandwidth?
-
What
pre-installed scripts do you provide for UNIX and Windows?
-
What
will my costs be for more bandwidth?
-
Do
you offer Unlimited Bandwidth and what does that exactly mean?
-
Can
I move my website easily to a new host?
*feel free to copy these questions and email them to providers
Finding the reasons why you need hosting is usually easier than finding the
hosting provider. As you grow you will have many trials and tribulations with
you website and the hosting provider should be there to make it that much
easier, so you can get on with WHY you have a website in the first place. Making
the right decision in the beginning will help you along that path. Do not worry
too much though, if you made a bad decision the first time, simply go through
this process again and find a new home. Although, the second time around you
will have a much deeper understanding of your needs are and what to look for in
a hosting provider.