Theres nothing more disappointing than doing the research, getting the product, and then finding that no one wants to buy it. It can also be quite a shock.

Its not unusual to research the item, see it listed in eBays hot list, hear everyone talking about itand still no one buys.

This is one of the most disheartening experiences known to eBay sellers!

So whats going wrong here? And more importantly, what can you do about it?

First of all, its quite likely the niche will already be filled. Electronics are popular but there are so many suppliers already selling iPods that you will have to come up with a unique point of difference before you can expect to get into the market successfully.

On that note dont forget that an eBay business is similar to any other in terms of preparation. Youve still got to have a point of difference, carry out market research, and define your target audience. If you want to get really serious, write a business plan too. I guarantee that the mere act of putting your business down on paper will give you a much clearer idea of where you are going and what you need to do to get there.

Secondly, experimentation is essential! Always test a product idea with a sample lot first. Never, ever buy in bulk with the assumption that youll be able to sell it all you might have a nasty surprise.

Instead, buy in small quantities and test 2 or 3 different products at a time. Try different pricing points and adding value. For example, rather than selling Frisbees individually, you could try making up a Family Sports Pack with a Frisbee, tennis balls, hula hoop, and a jump rope. This is a great way of increasing value and attracting people looking for a good deal.

The most difficult thing of all is not giving up when your first couple of ideas fail. What top eBay sellers dont often admit to is that they failed a few times before they succeeded. If you ask, almost everyone will tell you about their disastrous first few attempts before they got it right. This is where making a plan can help: if you map out four product ideas at the outset, then you are less likely to give up when the first one doesnt work out.

Finally, timing can be everything. A product that isnt selling well now might suddenly become more popular in a couple of months time. For example, a couple of years ago the only people who counted knitting as a hobby had gray hair and wrinkles. But, after a few models were photographed knitting backstage, suddenly everyones hunting for specialty wool and knitting patterns.

If I hadnt noticed a couple of articles in fashion magazines on the increasing popularity of this hobby, then Id still think of it as a craft appealing only to pensioners. Its amazing what niche opportunities you can stumble across if you go looking. And once you find them, do something about it! Its quite possible that knitting will be pass in 12 months time.

Finding a great product on eBay is all about three words: Niche, Persistence, and Experimentation.

Have a look at this inspiring article from Entrepreneur magazine to learn what products some people have made work! http://www.entrepreneur.com/article/0,4621,327229,00.html

Good luck!

Simon Slade