Glenn Letham
Tuesday, 25 April 2006
The Open Studio... New realities in multi-media was thetheme of an event hosted
by Nokia in Berlin on April 25, 2006. The events purpose to introduce the World
to the new lineup of Nokia Nseries devices. Yours truly was up at 1 AM (PST) with
coffee in hand to take in the event!
Anssi Vanjoki, executive vice president and general manager of Multimedia, Nokia,
introduced a room full of press and online attendees (including yours truly) to
the event by announcing that it has been one year ago since Nseries was launched
and that to date, some 5 million Nokia Nseries have been sold to date since they
began shipping in 3rd quarter of 2005. Today, the Nokia N71, N80, and N91 are
now being delivered in some 50 countries. Smart mobile devices is fastest growing
segment in consumer market powerful app processors being driven by the Nokia
Nseries. Analysts say the market this year is for 100 million units... by 2008
should be 250 million units reshaping the personal devices that people are carrying
with them.
We heard the history of computing, as it matured from large, room-filled, mammoth
devices to now the Nokia Nseries small ,slim, powerful, enabling us to connect
to our passions, anytime, anywhere the Nseries are in fact multi-media computers..
share your life, enjoy music, manage your productive lifestyle, makes your life
richer, fuller, and easier combining the functions into one device, with one
UI, one window to the World.. one UI for everything!
Enter Web 2.0 look at Wikipedia, competing with Britannica and winning and evolving
online. Flickr also user generated, mySpace with 50 million people sharing their
profiles, YouTube enabling the sharing of video skype enabling millions to communicate
online Technology is becoming usable and user friendly... a new Internet industry
is evolving involving communication and content enter the new shape of computing
with the expansion of the Nokia Nseries portfolio.
We heard the history of computing, as it matured from large,
room-filled, mammoth devices to now the Nokia Nseries small ,slim, powerful,
enabling us to connect to our passions, anytime, anywhere the N-series are in
fact multi-media computers.. share your life, enjoy music, manage your productive
lifestyle, makes your life richer, fuller, and easier combining the functions
into one device, with one UI, one window to the World.. one UI for everything!
The target consumers for the Nseries roughly 200 million strong with many people
now using their mobile device for many functions in addition to calling their
friends and family. For many, the phone is also their main watch, clock, alarm
clock, camera, video player, and MP3 player. N-series makes it easy for the user
to switch to that device. Objective is to shorten the time-line for users to
switch to the Nseries UI (Symbian OS 3rd edition) and be comfortable with it immediately.
Making it easy for people to capture a picture and share it with someone else
making it 10x easier for the user. Designing for social media where the user captures
and simply shares the device screen with another person small group communications
(5 +-1) enter flickr where people send their photo to a service in order to share
with others (10 seconds to send, 30 seconds to have it online and viewed, 1 minute
later comments are added, etc Nokia announced today that a partnership with flickr
has been struck making it easier for Nseries device users to quickly upload and
share their images via the flickr web service. Look for flickr to be accessible
directly from the image gallery and other embedded applications found on the Nseries
device.
About the new devices
Recall, more than 10 million Nokia 7610 have been sold to date now enter the
Nokia N72 optimized for multi-media, music, much more. Inspired by the piano (complex
inside, simple outside), the Nokia N72 has been designed for the style-conscious person, mostly in Asia. Music is a
key application FM radio, MP3. Its all about music, anywhere, anytime! Music
part of the core promise with the Nseries of devices. 2 GB memory via expandable
memory is the norm with 4 GB to be coming later this year. All the Nseries devices
support music as music is in the core of the device suite but theres more like
photography. Mobile photography is about sharing with others. Digital camera sales
are now declining, now the fastest growing segment is computers with cameras,
like the Nseries now 500 million camera equipped phones are in use.

Nokia N72
Nokia N73 Carl Zeiss optics, 3.2 Megapixel resolution camera. Stereo speakers, 20x digital
zoom redefining mobile photography. Easy to use, based on S60 UI. View your photos
in a new way, using the Ken Burns effect with 3D music. Ansi then showed us a
simple image gallery slide show that combined his photos with music into a fun,
enjoyable video collage. NEW integrated Flickr experience on the Nokia N73 officially
announced by Stewart Butterfield, founder of Flickr. He described photography
as a memory presentation and announced that flickr application will in the future
be embedded onto the device for quick access.
Nokia N93 the next story in video record your world. 3.2 mega-pixel camera, hinged case
with large video display. Supports 30 frame per second, DVD quality playback,
20x electronic zoom, Bluetooth, WLAN truly optimized for video capture and sharing.
Connect to PC via cable, or connect to TV. Bundled with software for editing,
also included, Adobe elements software to facilitate professional video editing
and fast burning of video to DVD.

Nokia
see the PR here
Enter Nokia Nseries studio (described by actor Gary Oldman) inspired by peoples
desire to shoot and share. This online application has been designed to enable
users to share video, download and even upload their video clips. Coming soon,
a short film published and shot entirely with an N93 starring Oldman to be made available via studio to users. More on this can be
found at http://www.nokia.com/nseries/studio
Some key findings from the event:
- look for more powerful, simple to use mobile devices to come this year
- forget 1.3 or even 2 mega pixel digital cameras... that was yesterday!
- The 4 GB expansion card will become the norm
- Nokia is taking mobile music, mobile photographyand mobile video seriously
- partnerships with the likes of flickr, Yahoo!, Adobe, and others will drive usage and bring simple-to-use apps to the deck
Richer ways to Connect and share... the next stage of the Internet is all about
mobility.
Possibly Related:
-
Nokia Nseries joins Tribeca Film Festival in celebrating their five-year anniversary
-
Gary Oldman Premieres New Mobile Movie Studio
-
Nokia Introduces the Next Story in Video with the Nokia N93
-
Nokia and Yahoo! add Flickr support in Nokia Nseries Multimedia Computers
-
Nokia Drives Internet Convergence With New Nokia Nseries Devices and Experiences
(N72, N73, N93)
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