| RSS FEEDS: Whither Thou Goest? |
I open up the 'Feed Reader' every day on my laptop and cruise
the 'news feeds' I 'subscribe' to. The amount of information is
now overwhelming, I need to just 'subscribe' to only the 'feeds'
that are of immediate interest, else I would be reading 'feeds'
twenty four hours every day.
When I click on a link to find out more about a news item, I am
taken to a web page with the article of news on it, also there
are banner ads, advertising icons to click on, and other side
news items to click to take me elsewhere.
The potential for advertising on those web pages for interested
marketers is great, not withstanding the change in the news
article each day on that web page. One day it might be about
Amazon and the 'outage's' they kept getting, or the next it
could be a pending court case about 'cybersquatting' a brand
name. Whatever article is shown the advertisers get their
message across. It may not be part of the advertising ploy to
sell goods and services from that advert, but to 'brand' their
products, or name, for future sales.
One research company predicts internet advertising revenues will
rise by 19% next year, they also predict that newspaper
advertising will drop considerably.
Future habits of net cruisers will be to immediately open up the
'feeds' and cruise all the latest news, in contrast to going for
Google and Yahoo, inputting search terms, and then cruising only
those web sites that come up. Please! Don't laugh, most of us
still do this!
If a web site has not got it's own 'news feed', it will not get
any 'eyeballs'.
Those interested in marketing to the masses should think about
trying to get adverts placed on pages of those sites with a
'news feed', with their name, or web address written
prominently, for cruisers to come and visit, but the main
objective is to create 'branding'.
The usage of search engine's for locating web sites will
decline, unthinkable at the moment for most internet users, but
their rss feeds directories will be the most sought after to be
able to access more 'feeds'. So search engine's will still
survive, but usage habits will change.
The 'big-dogs' in rss feeds update news on their 'feeds' every
fifteen minutes or so, they know that to keep a captive
readership that they have to update frequently, or they will
lose 'eyeballs' to some other service that's giving out more
frequent news. This is critical from an advertisers point of
view who wants his ads showing on web pages with updated news as
frequently as possible.
I can feel the nudging elbow's already as advertisers are trying
to get the best 'spots'.
The most money to be gained from rss feeds is by the person who
owns one, the advertising revenue from 'spots' on the web pages
the 'feed' points to will be flooding in, and with the decline
in effectiveness of newspaper advertising, the rss feeds are the
only place most advertisers are going to spend their money. The
younger tech-savvy 18-24 year old's don't buy newspapers, they
also don't switch on the television as much anymore, so
television advertisers are looking at rss feeds, especially the
big media companies who have millions of ad dollars to spend.
Remember this, anybody, even you, can put up a rss feed.
About the author:
Tony Dean runs a web site selling ebooks
and software at:-
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