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| Promoting Your Podcast |
Once you have got everything right on the technical side and got your show up and running, you need to start growing your listener base. Word of mouth is one of best way to grow your show, as with all things people are more likely to look at something if someone they know has recommended it to them. There is so many advertisements daily, that most people tend to tune a lot of it out.
List all the Podcast directories in Googles' Directory and submit your show to all of them that you are eligible for.
Talk with all the other websites in your genre and encourage them to trade links, stress to them how trading links will benefit them. They not add your link to help you, but they will probably add it if they think it will help themselves.
Encourage other podcasts to trade promos, you play theirs if they will play yours. Stress the benefits to them how they will get more listeners if you play their promo on your show, get them to return the favour and play yours.
Ask your listeners to vote for you at Podcast Alley, and other popular podcast directories. Get yourself in the top ten of Podcast Alley and you will be on the front page of a very popular site and this will increase your listener base as people check you out.
Try to get on other shows as a guest, you can plug your own show, and show how interesting and fun you are. Mention your next guest or topic, and give out your contact info as often as possible.
When you have exhausted all of the free options, you can try paid advertising. Advertise on high-traffic sites, such as Google Adwords and the bigger websites in your niche. Track how many more people download your podcast and visit your website after you advertise. If the increase isn't worth the money you're spending it is not worth continuing. Keep check on your other promotion strategies and ensure they are giving you results and keep in mind that time is also money.
Copyright 2006 http://www.pocasting.infoholder.com
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